Company Facts

Posted on November 09, 2016 by Elena Berlo

WHEN?

Since 2009

New York, New York

We are both architects but with fine art education background. We’ve been employed in the architectural field for 10 years in various firms in NYC. In 2007 with a more pressing creative impulse, we start exploring commercial venues for our artistic expression.

As an architect you always start with pencil on paper. You need to sketch your ideas and give form to many aspects of a building and the surroundings. Many times your space planning drawings start looking like a cluster of basic geometric shapes following a structure, patterns.

From there, and combined with our fine art education and mind, it all emerged into our pattern paintings, especially the Trees of Life. In a short time and through market research, we’ve spotted the niche and rising trend of alternative guest books, and taking our art into the realm of Weddings and personalized products was only an natural step.

WHY?

A profound passion and joy for color, painting and handcrafting is driving us every day. And a proud to be part of your story, happiness and success, whether our paintings end up as a Ketubah, a perfect gift for a baby shower, a wallpaper, a curtain design, a table runner, artwork or feng shui element.

 

Over 10k happy customers with 100% satisfaction feedback

Over 25k admirers

WHAT?

We create artwork to put your wedding, anniversary or family celebration in style. Our museum quality artwork and products are made in finest materials, love, and with outstanding handcrafting and painting. It is designed and purposed to be displayed as a centerpiece in your home for years to come, to delight, harmonize, and enhance positive energy of your room, and to bring back the most dear memories of a perfect day. 

HOW?

We are constantly inspired by travels, architecture, cherry and plum blossoms, seasons and nature. We love painting. And we love the touch and feel of paper, watercolor, gouache, oil colours, and are not limiting ourselves to one technique. We are dedicated to detail and quality handcrafting throughout our product range.

When we layout a tree or a pattern, we are searching for a prototype and archetype, and for the most relevant shape and exciting colour combination to the human eye. Not an easy task, but so teasing to us.

Our paintings give joy, positive energy, color to the walls, oxygen to your brain, and make your friends jealous. Trees and birds. Two symbols of earth and flight, of rooted and freedom, of building and occupancy. Geometric patterns. The best way to set order, the nature’s way to structure things, like in fractals, like in Pitagora, Fibonacci, Mandelbrot..

WHO?

Elena Berlo

Owner, Fine Artist, Marketing

With bachelors in Fine Arts and Architecture from the University of Bucharest, and architectural practice in well established NYC firms, Elena Berlo is now a full time mom blending a family life with her passion for fine arts. She also assists with marketing and press.


Genu Berlo

Creative Director, Maker

Eugen Berlo takes the lead role in each project within the studio, and fully oversees all aspects of the concept, development and production of new and existing products. With Bachelors in Math and Architecture from the University of Bucharest, he continued his education in Fine Arts at Fashion Institute of Technology of  NYC. Prior to inception of this venture, Eugen Berlo worked as architect for the New York City’s most eminent architectural firms, and world’s highly renowned Skidmore, Owings and Merrill (SOM) architectural, planning and engineering company.

Posted in press


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